Cristiano Ronaldo said he wants to be a part of the idea of giving his fans new experiences through NFTs. The world-famous football star is now preparing to partner with Binance.
- 1 Cristiano Ronaldo will involve football fans on Web3 in partnership with Binance
- 2 Ronaldo takes cryptocurrency for sports achievements in March
- 3 Share this:
Cristiano Ronaldo will involve football fans on Web3 in partnership with Binance
Cristiano Ronaldo and Binance have agreed to an exclusive multi-year NFT collaboration. Through international NFT initiatives, the collaboration aims to attract football fans to the Web3 environment. According to the statements, Ronaldo and Binance will work together to create a series of NFT collections. The first collection will be released later this year. Meanwhile, NFTs are only sold on the Binance NFT platform. Cristiano Ronaldo made the announcement on his Twitter account.
Proud to be partnering with @binance
Together we’ll give you the opportunity to own an iconic piece of sports history.
— Cristiano Ronaldo (@Cristiano) June 23, 2022
Changpeng Zhao, CEO and founder of Binance, praised Cristiano Ronaldo’s achievements in football on Twitter. He also said that the C7 has “transcended sports and become an icon in many industries.” Zhao also said:
Thanks to his authenticity, skill and philanthropic activities, he has built one of the most loyal fan groups in the world.
As owners of NFT collections, Zhao says the Binance team is excited to provide Ronaldo fans with “unique engagement opportunities to connect with Ronaldo.” The football legend also talked about future NFT releases, predicting that fans will love them. Ronaldo added:
My connection with the fans is really important to me. That’s why I wanted to be a part of the idea of providing unique experiences and access through this NFT platform.
Ronaldo takes cryptocurrency for sports achievements in March
The football star was awarded the JUV token, Juventus FC’s official fan token, for every top career goal he scored.
Binance CEO expressed his optimism in early June despite the current crypto cold. Zhao assured that this is the third crypto winter and Binance’s second experience with such a market condition, suggesting that the company has experience navigating a bear market. Also, Binance CEO said that they will take advantage of the chance to recruit the best talent currently available.
Crypto companies rely on sports partnerships to go mainstream. Last year, Crypto.com signed a $700 million deal to rename the Staples Center in Los Angeles to Crypto.com Arena, while crypto exchange FTX Trading Ltd sold its stake to National Football League quarterback Tom Brady.
As part of the multi-year deal, the Portuguese football star and Binance will create a series of NFT collections for sale on the company’s platform, the cryptocurrency exchange added, adding that the first collection will be launched later this year.
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