The twitter released today (22) a apology to users who had data misused for the dissemination of targeted advertising. The measure comes after the social network was fined US$ 150 million for the practice, in May, in the United States.
In the message, posted on the timeline of the affected users, the microblog informs that it may have requested the email or phone number of the person responsible for the profile to authenticate or protect the account. The company says that there is a possibility that it used the information to target ads until September 2019.
In another part of the statement, the company, still in negotiation to be sold to Elon Musk, points out that it never shared the data with advertisers. She also claims that the collection of emails and phone numbers for security or advertising protection purposes was closed on September 17, 2019.
“We are very sorry that this happened. If you have questions or comments about this notice or what we do to protect your information in the future, please contact Twitter’s Data Protection Office.” Communication can be done through a form available on the company’s website.
THE $150 million fine because of abuse of user data was not the only sanction applied by the US Federal Trade Commission (FTC). The regulatory authority banned Twitter from profiting from the “deceptively collected data”.
In the agreement made with the agency, the obligation to provide alternative methods of multifactor authentication was also established, without the requirement to inform the telephone number. The microblog was still obliged to develop an improved privacy and information security program.
The company has committed to notify the FTC if it experiences a data breach and to limit employee access to collected data. Another point agreed was the warning to affected users, which has just been done by Twitter, along with the release of guidelines to control privacy and multi-factor authentication settings.